Works / Team Auto
🚗 Team Auto
o2oeCommerceTransitionTransformation project
📈 Through Sales &
Marketing & 👥 Hiring Tech
It always 🏁 start
with a simple question 🙋
🤔 Have you heard of 天猫养车
(Tmall Auto Service)?
How can 🚗 Team Auto
shift from a purely offline 🏢 workshop to a
🌐 digital-first experience that
attracts modern drivers🚗 and builds 📅 long-term traction?
Project Details
At Haig, we help Team Auto move seamlessly from an offline-only business model to a fully integrated O2O (online-to-offline and offline-to-online) experience.
Our mission is to digitalise operations and boost customer engagement through tailored digital marketing strategies—driving measurable growth and long-term traction.
| Expertise | |||
|---|---|---|---|
| Value Proposition | Grant Navigation | Digital Transformation | Product Strategy |
| Growth Hacking | Market Positioning | Journey Mapping & Personas | Landscape Analysis |
50k+
Product uploaded
“Every service package, part, and accessory was photographed, tagged, and uploaded to the new e-store, creating a complete online catalog for customers to browse 24/7.”
Team AutoPro
12+
Managed Platform
“Team Auto is now seamlessly connected across key marketplaces and social channels—Shopee, Lazada, Carousell, Facebook, Instagram, WhatsApp Business, and more—ensuring consistent pricing, inventory, and messaging everywhere customers shop.”
Team AutoPro
2k
User generated
“A dedicated booking & loyalty app drives repeat visits, lets customers track services in real time, and enables cashless payments for a fully digital experience. Can refer to our customer master list for full info.”
Team AutoPro
👩🏽💻 Services chosen for success.
Solutions 🛠️ that drove their transformation.
These are the solutions Team Auto partnered with us to power their growth—from branding and app development to digital marketing and smart hiring—each crafted to drive measurable results.
As Team Auto’s marketing & technology partner, we designed an end-to-end strategy to take their car workshop from a purely offline model to a seamless online-to-offline (O2O) experience.
Here’s how we made it happen:
Our team manages their eCommerce presence across Lazada, Shopee, Google, and Carousell, using AI to handle inquiries and coordinating with workshops to streamline the entire purchase-to-installation process. Greatly reduce manpower and increase productivity.
🤝 Pit-stop partner.
Their fully integrated 👩🏽💻 martech crew turning 🗄️ data-driven insights
into scalable winning strategies 📈.
We’ve vertically integrated our IT and marketing teams to tackle complex tech and marketing challenges, piloting the entire user journey and turning real-world insights into actionable plans. This lets our partners focus on growth and what they do best, while we handle the rest.
Built for growth.
📱 Design & development for modern 🏪 workshops system.
Digitalise every step streamline every aspect of their workshop operations with a single, secure platform. From job scheduling and customer management to inventory, finance, and HR, our solution keeps their team connected—stays synced anytime, anywhere. Getting ready for expansion and acquisition.
Operational Efficiency
-
30–50% faster job turnaround after introducing digital job cards and automated scheduling.
-
70% reduction in paperwork, with all records stored digitally and searchable instantly.
Customer Engagement
-
90% of bookings made online or via app within six months of launch.
-
40% increase in repeat visits thanks to service reminders and in-app promotions.
Revenue & Cost Impact
-
25% uplift in monthly revenue from smoother workflow and upsell prompts in the booking flow.
-
20% savings on admin costs by consolidating invoicing, payments, and inventory tracking.
Reliability & Security
-
99.9% uptime across web and mobile platforms.
-
End-to-end encrypted data and role-based access to protect sensitive customer information.
👩🏽💻 From insights to vision.
We 🚀 future-proof businesses with clear, actionable 🛣️ roadmaps.
Team Auto can effectively reach and engage with their target audience, increase brand visibility, and drive relevant traffic to their online platforms, ultimately leading to increased conversions and business growth.
Download the playbook for a step-by-step path to measurable results.
Shaping ©️ brand presence.
Create ✨ visually appealing and cohesive branding elements that resonate with their 🏟️ business & target audience.
Mascot, “安安”
One example we created their company mascot, “安安” (pronounced “Ān Ān”). As an automotive repair business, safety and well-being are our top priorities. The name “安安” represents peace and security, reflecting their commitment to providing a secure and trustworthy experience for TeamAuto customers.
